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Top 10 Marketing Tips

Category: Marketing

Choose the Right List
marketing metrics Whether you serve all households or businesses in an area or you serve a more specific market, an effective campaign targets those consumers or businesses that are most likely to be interested in your product or service.

Timing is Important
Ordering a list when you’re ready to launch your campaign results in a higher percentage of deliverable mail because the list is fresher.

Define Your Campaign Objective
Before starting, ask yourself, “What am I trying to accomplish with this campaign?” Without a clear objective it is impossible to determine success.

Include an Offer and Call to Action
Offers are considered as important as the leads you choose for campaign success.

Give Multiple Ways to Respond

Giving your customers multiple ways to contact you not only generates more responses, it also shows a concern for your clients and their preferred method of communication.

Testimonials Are Powerful
Nothing is stronger than good references. When your message comes from customers it has great influences due to their objectivity and independence from your company.

Test, Test, Test!
The best way to increase response is by testing three elements of your campaign, one at a time. The elements are the headline or opening sentence, the offer and the pricing.

Manage your Expectations
It is important to be realistic when developing expectations for your campaign’s response rate. The average response rate for direct mail prospecting campaigns is 1-2%.

Call to Follow Up
Calling prospects is a great way to quickly establish a relationship after your campaign has taken place.

Posted on Dec 23, 2010.

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