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Master Print Communications
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The Limit to VDP is: No Limit

Category: Print

variable data invitationChannel Graphics, a multi-channel media company in China, serves many interests of the Chinese graphic arts community. With a customer target base of primarily print buyers, there was pressure for the company to invite a maximum number of decision makers to their event titled, "The 1st Branding Parade for Print Service Providers in Beijing." While the graphics company had been doing variable data printing for limited fields like the recipient's name or the company name, for this important event the invitations required some fine tuning.

A double-sided, variable data, color invitation was sent out to about 1,700 recipients. The front side of the invitation included the imagery of a welcome banner which had the lettering of the recipient's name within the content. A perforated coupon with a unique number for a chance to win Adobe CS3 software was attached to the invite along with a name badge pre-populated with the recipients’ name, title, company and draw number. On the back side of the invitation card, recipients found a fully personalized greeting, a detailed program schedule and a personalized route map. The map, which included written driving instructions, was generated through the google map function and was personalized to show the route form the recipient's office to the event venue.

Personalized address labels are very often used in China to enhance cost effectiveness and as an alternative to post cards. Channel Graphics sent out the invite in an elegant company envelope, which featured a colorful personalized address sticker. The sticker contained an image of a birthday cake with the full recipient name to peak curiosity and catch attention, while the text read "There may be an event more exciting than your birthday party."

The final result of this personalized invitation yielded record response rates of 23.7 %. The capacities of variable data technology are growing at a significant rate and enabling advertising efforts to be more creative, effective and cost efficient. If you would like to discuss your personalized printing options please email me.

Posted on May 25, 2010.

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