san diego print shop
san diego print shop san diego commercial print
Recommend Us! Click +1
Bookmark and Share
Master Print Communications
Phone: (858) 486 1105 | Fax: (858) 677-0038
san diego print shop
san diego print shop
san diego print shop
master print communications about master print communications san diego print products san diego professional print services san diego green printing master print san diego online digital printing online digital printing
san diego print shop
san diego print shop

News & Announcements

master print article FESPA Video Highlights

Category: Print


Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Keywords: FESPA, FESPA 2010, digital technology, wide-format printing, printing technology, print week

Posted on Jun 29, 2010.

master print article The Art of Digital Printing

Category: Print


Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Keywords: Xerox, Digital, Photo, Printing, Book, Printer, iGen4, digital, printing, direct, marketing, photobook, Canon, Toshiba, HP, Panasonic, Ricoh, Epson, Kodak, Ryobi, IBM, Fuji, Copystar, Kyocera

Posted on Jun 25, 2010.

master print article What Are You Talking About With Your Book Printer?

Category: Print


Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Keywords: book printing, publishing, short run book printing, digital printing, book covers

Posted on Jun 23, 2010.

master print article Create Buyer Personas by Defining Your Audience Part I

Category: Marketing

Well, the first step is simple. Who is your audience? Once you identify who you are targeting you will print buyer be able to jump into the planning process to develop your message, choose relevant channels for promotion and plan for future lead conversion. Not until recently have B2B marketers really started adopting communication strategies like using personas to identify key customer segments. This unique tool, the buyer persona, is designed to help define one’s audience. Without deploying an organic, holistic marketing strategy for each target and then crafting its evolution, you will be putting your market results in sinking territories.

 Before we continue, let’s establish that the “design persona” is not the “buyer person.” With the use of anecdotal evidence and observation, a design persona works to help shape product offerings and create user experiences. B2B purchase behavior requires a little more insight to be effective. Buyer personas do not focus on scenarios as much as they do on identifying the pain points and the common points of resistance of the buyer. So, in short, a buyer persona focuses on the purchase process to create a key profile of behavioral attributes that is crucial to sales success.
 
Let’s get started. Our first stop is building acceptance. This is done by choosing the right team. The infrastructure of corporate acceptance typically starts with the endorsement of a senior corporate champion. This individual mandates that the marketing activities are strengthened and adhere to the directions of the initiatives. This helps to ensure that the marketing program is given enough priority and focus within the organization. The sales team, in turn, offers a key benefit by helping to define the key attributes of target prospects and qualified leads--two components intrinsic to the buyer persona. Before any architecture of the program is worked on, never forget that when you are building personas you can not over emphasize the target companies. The deals are going to be generated between people and conversation, not corporate entities. The danger in focusing on the company is that the buyer persona will be less focused on inspiration and engagement.
 
The main core of the buyer persona is the segment profile. The segment profile designs measurable and descriptive data points for qualification methods. Once your team defines the necessary questions to ask or the key segment identifiers, you can work on capturing fundamental needs with your propositions. This segmentation method identifies key buyer types. While there will be many types such as technical, economic, executive and key influences, keeping it simple will allow you to refine your methodology on an ongoing and necessary basis. Determine whether your key clients list has common attributes and how many unique sales propositions you will need to design. Define differences such as vertical market, size, distribution and geography and then shift the focus towards identifying the key people involved in the sales process.
 
These points present to you the first and necessary steps of the buyer persona creation process. Next week we will look over what makes prospects tick, how  to follow the eyes and ears of the prospect and how to build a lead scoring framework. If you are interested in looking at some white papers for your reference, please email me and I will provide them for you.
 
Read part II here.

 

Posted on Jun 18, 2010.

master print article FACT: Customer’s Flock to Valuable Offers.

Category: Advertising

direct mail advertisingThe actual goal of the advertisment design and copy should be to illicit a response. The types of responses you are receiving should give you a good indication that there is or is not an interest being generated in your marketing offer. If you are generating interest, you are simultaneously opening the gates of communication. It is a good practice to refrain from sending out direct mail that talks at your customer. The likelihood is that the prospect does not care so much about your company’s reputation, equipment, accomplishments and so forth. It may seem relevant, but if you have no strategy aimed at engagement you will slip into a deadly category titled: boring and you will be discarded without any further consideration from your prospect.

So, step back and ask, “What is of interest to my clients and prospects and how can I keep it from being generic?” When you straightforwardly question your advertising blueprint, you redefine your presentation and make room for the necessary adjustments. Let’s get down to business; you have many options to capture attention and retain it.

Consider transforming your offer with incentives to reply and request more information, make a purchase or simply open a dialogue. Time based offers present a sense of urgency and will eliminate a true cash outlay for something of value. You may consider offering something for free like a white paper, report, consultation, list, article, sample, free trial, coupon or toolkit to open thoughts that “Something of value could be gained.” Score!

You should note that a consultation often times is taken as a sales call and a coupon postcard for $5 off of a $500 service job is just not that appealing. When you design the copy of the offer be creative and be appealing-simple as that! If you are interested in discussing some creative ideas for your direct mail piece consider Master Print’s creative graphic design services or set up a consultation by emailing me.

Posted on Jun 16, 2010.


san diego print shop
Copyright © 2000-2018 Master Print Communications, Master Productions, Inc. All rights reserved.      Terms of Use | Privacy Policy | Contact Us | Sitemap
valid CSS 2.1 valid XHTML 1.0 Transitional