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Master Print Communications
Phone: (858) 486 1105 | Fax: (858) 677-0038
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master print article What Makes A PDF File Print Perfectly?

Category: Print

Assuming that your job was created with design software, like InDesign and not Microsoft Word, the submittal should have the proper layout. If you have chosen to design your product in Microsoft Word and linked it to your desktop printer, the text in the file will output at the desktop printer's resolution. If the target output device is changed to another printer which has a different resolution, like the Adobe PDF/Distiller virtual printer, your text flow will change. Simply set the Distiller/Adobe PDF setting as the default printer to avoid these problems.

Within your PDF, you should ensure that only the fonts and glyphs used are embedded, that the resolution of your images is sufficient (if you've used compression make sure that the JPEG is of the highest resolution), all illustrations should be encoded as vector data, color should be in the designated color space and the physical dimensions of the page must be sufficient to include a bleed.

In terms of font, the document properties (available in Adobe Acrobat and Reader) can confirm for you that the font is embedded in in a PDF file. If you've passed this part, then the font is listed as "embedded" and all the glyphs which are part of the particular font will be included in the PDF file. If the file is listed as "embedded subset", the only glyphs used will be the ones embedded in the document. In regards to creating a high-resolution graphic follow this simple rule: allow two image pixels per halftone dot on the press (e.g. a project printed on an offset press at 150 lines per inch, 300 pixels per linear inch should be contained for an effective resolution). The graphic application you are using should include an option to set a bleed. The Export PDF method will ensure the correct page size and bleed of the page which you require, versus printing via PostScript, which requires additional work to acquire the same results.

For a more detailed explanation please read this accompanying article from American Printer. If you need additional information regarding your PDF file contact Master Print Communications.

Posted on Jan 18, 2010.

master print article Use Multi Channel Marketing To Communicate Effectively With Your Customers

Category: Print

Many printers are catching on to Cross Media Marketing. This means that they are illustrating to their customers one of the most effective modern day approaches to advertising.

Through the use of various media, businesses are able to use multiple touch points to connect and communicate with their customers. Printing News  expands on this point, explaining that,  “This might be a direct mail  piece with an e-mail or text messaging (SMS) follow-up. It might be a QR code printed on a poster that sends the viewer a coupon by SMS. It might be a personalized URL that shows up in an e-mail that ultimately leads to the prospect signing up for a personalized newsletter.”

Mailing out print to an entire database without a compelling reason sends the message that your customer is a “generic number” as opposed to someone who you know and whose needs you understand. More relevant marketing techniques include tailoring your message to each demographic and ensuring it's appropriateness, all the while reminding the customer why they've choose your services in the first place. In terms of customization, in the one-to-one world there are many prospects that do not get reactivated because of the wrong message use.

A great example is a regular customer from whom you have not heard of in a while; these people may be offered an incentive like, “Hi Kate. We have missed you. Come visit us with this 50% off coupon for (whatever Kate would most likely come in to buy based on her purchase history). A fresh approach is a great way to apply well-crafted material and see results. As a business service provider, utilizing cross media marketing will get you not just a better return but you will also spend less money.

Posted on Jan 15, 2010.

master print article Why Print?

Category: Print

Did you know that direct mail is one of the most commonly used marketing channels? Moreover, according to a Marketing Week Direct Mail Attitudes Survey, 56 percent of marketers believe that direct mail has influenced the top executives at their companies.

Out of the myriad of reasons why businesses like Taradel, a VA based online printer and the nation's leading menu producer, launch new direct mail divisions is because they work! In the world of direct response, non-personalized static mailing generates a 2 to 3 percent response rate. With about  500 accounts, this means 10 to 15 new jobs. Furthermore, with a quarterly campaign these results escalate even higher.

The McGraw Hill Research Study from the 80's, taken during the 1981 and 1982 recession, found companies that were advertising more aggressively to have a 256 higher percent in sales than those who did not continue to advertise. The importance of a company's self advertising efforts is illuminated in a down trodden economy, because what may seem like futile efforts are actually opportunities for profit. With this paradigm shift in mind, it is individually customized communications  that determine the customers life cycles. In turn, these life cycles are also utilized with Variable Data Printing  to progressively supply the right information to the right consumer.

Maintaining a constant flow of communication with the customer should be finessed with a fine balance of not over saturating them with communication. These efforts are an art and can be refined with the right services and knowledge base. Technology and the digital world are at the forefront of these solution oriented approaches. When looking for a sustainable printing company, ensure that they are offering you the services which encourage development and evolution.

Posted on Jan 14, 2010.

master print article Why would I choose a PURL campaign?

Category: Marketing

Driving sales and brand awareness is of top priority when faced with the escalating business competition from companies using sustainable marketing approaches to connect with the consumer. If you are not using PURL's you may consider this to be your campaign's next investment. This marketing tool has proven to measure success with data collection and save time and money while allowing you to learn about your consumers without being invasive.

“The success of the campaign has given us credibility to try new things and present new opportunities to our customers,” says Sharon Cook, retail marketing manager at W.L. Gore & Associates in Newark, Del.

Posted on Jan 12, 2010.

master print article Can You Guess Pantone's 2010 Color of the Year?

Category: Print

Pantone LLC announced PANTONE 15-5519, turquoise as the 2010 color of the year. You may consider using this color to establish trust with your customers and to design a pleasant and inviting vibe on your printing material. Connect with mp4print to learn more about the possibilities of this color. According to PrintingNews.com, combining the serene qualities of blue and the invigorating aspects of green, turquoise evokes thoughts of soothing, tropical waters and a languorous escape from the everyday troubles of the world.

Posted on Jan 12, 2010.


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