Master Print Communications
Phone: (858) 677-0037 | Fax: (858) 677-0038
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Digital Printing
The Digital Advantage
Why Choose Digital Printing?
- Short Runs
- Variable Data Printing or Personalization
- Fast Turnaround
- Green Printing
Short Runs
Traditional offset printing has never been cost effective for short runs because of the set-up cost incurred. Masters' digital printing technology does not require the elaborate setup of offset printing, so the cost is often based on two things: paper and click charge. When you're paying per sheet, short run suddenly becomes more affordable.
Improve Response Rates with Variable Data Printing (VDP)
Digital printing can generate high returns, thanks to the profound effects of Variable Data Printing. With digital every image is created from scratch, so you can completely personalize each piece for every recipient. Personalized documents and marketing collateral statistically result in higher response rates and earn greater customer loyalty. Master Print will help you implement cost effective approaches to one-to-one marketing and customize your content to speak directly to the individual.
Fast Turnaround
Because digital printing presses require so much less prep than traditional offset printing, you can turn short run projects around in a fraction of the time it takes with traditional printing. When quality, consistency, turnaround, and cost efficiency are your print project priorities, Master Print Communications delivers. Our clients often require a turnaround in a matter of hours from receipt of the data to same date delivery or next day mailing, making impossible schedules our specialty.
Green Printing
Digital printing is better for the environment because it simply creates less waste since fewer chemicals are used in the process and there is little, if any, paper waste. We can print an exact number of copies, and for short runs this is both cost-effective and efficient. Personalized printing cuts page volumes by targeting information more precisely. Digital's distribute-then-print process reduces energy-intensive transportation and print-on-demand lessens costly warehousing and landfill waste.
